Advertisement Techniques

This is an advertisement for a McDonald's quarter pounder. Every day, you see about 5,000 advertisements, but your mind is only aware of about 75 of them. Every year, an American child sees and acknowledges over a thousand fast food ads and about 255 of them are for McDonald's. This specific advertisement for McDonald's uses multiple techniques that draw the viewer in and give a positive message out about the product. This quarter pounder advertisement portrays a "Need for guidance" because McDonald's is offering that they can make everything better and help you live a better life if you buy this new quarter pounder. You won't have to worry about your problems anymore because McDonald's can solve them for you and guide you through any difficulties you face. Another technique being used is "Avante Garde" because the advertisement says this quarter pounder is new, and there's an appeal to buying something new because it can put the viewer head of the game if they're the first person to try it. This encourages the consumer to go buy the product so they can have a sense of achievement for getting it first. It also uses the technique of "Simple Solutions" because by purchasing the quarter pounder, you can have your problems solved and your life will be better. The advertisement promises that this product will attack your problems and make things better. Another technique used is "Glittering Generalities" because the advertisement uses the word "deluxe" which helps sell the product by making it seem special and luxurious. It sends out the message that buying this quarter pounder will change your life and make everything seem great. Also, the colors and camera angle help this advertisement stand out because the hamburger being featured is in the direct center and brightly colored, with light coming out from behind it and bright, bold writing announcing the product. Underneath the burger is also a McDonald's logo and the short catchphrase, "Make it better" so people can remember what this quarter pounder will do for you. The quarter pounder is photographed and edited to seem juicy and delicious when in reality, everyone knows a McDonald's burger never looks like how they make it seem in the advertisements. This advertisement uses good techniques to enhance the product being sold, and interesting persuasion words to make it seem like people can't live without it.

This is a chart that shows how many fast food advertisements kids in the United States see each year, and also which restaurants have the most advertisements that kids acknowledge and remember.